The following configuration contains three executions which will create
<project>
<build>
<plugins>
<plugin>
<groupId>de.akquinet.maven</groupId>
<artifactId>maven-latex-plugin</artifactId>
<version>1.5-SNAPSHOT</version>
<inherited>false</inherited>
<executions>
<execution>
<phase>site</phase>
<goals>
<goal>latex</goal>
</goals>
</execution>
<execution>
<id>HTML multipage</id>
<configuration>
<settings>
<outputDirectory>reference/html_multipage</outputDirectory>
<tex4htCommandArgs>
<tex4htCommandArg>tex4ht,2</tex4htCommandArg>
<tex4htCommandArg></tex4htCommandArg>
<tex4htCommandArg></tex4htCommandArg>
<tex4htCommandArg>-interaction=nonstopmode --src-specials</tex4htCommandArg>
</tex4htCommandArgs>
</settings>
</configuration>
<phase>site</phase>
<goals>
<goal>tex4ht</goal>
</goals>
</execution>
<execution>
<id>HTML singlepage</id>
<configuration>
<settings>
<outputDirectory>reference/html_singlepage</outputDirectory>
<tex4htCommandArgs>
<tex4htCommandArg>tex4ht,1</tex4htCommandArg>
<tex4htCommandArg></tex4htCommandArg>
<tex4htCommandArg></tex4htCommandArg>
<tex4htCommandArg>-interaction=nonstopmode --src-specials</tex4htCommandArg>
</tex4htCommandArgs>
</settings>
</configuration>
<phase>site</phase>
<goals>
<goal>tex4ht</goal>
</goals>
</execution>
</executions>
</plugin>
</plugins>
</build>
</project>